About Me
I’m the Director of SEO @ keepersecurity.com
Hi! I’m an experienced SEO professional with a proven track record of driving organic growth and delivering real, measurable results. Over the years, I’ve sharpened my skills across all areas of SEO and developed a deep understanding of what it takes for a business to succeed. What keeps me excited about SEO is how fast it changes. Because of this, I make sure to stay on top of algorithm updates, new trends, and fresh strategies to stay on top of the curve.
I lead an SEO team across regions around the world and deliver scalable strategies that drive results. I increase organic traffic, grow page-one keywords, and contribute to business needs to generate MQLs from the organic channel. I’m always looking around the corner, studying industry shifts and optimizing for platforms like LLMs (ChatGPT, Gemini) and expanding SEO efforts into video search.
What sets me apart is my attention to detail and commitment to getting things done the right way. I dive deep into keyword research, perform thorough site audits, and craft strategies tailored to each project’s goals and audience. Beyond rankings, I focus on aligning SEO with broader business objectives, ensuring every initiative drives sustainable growth and meaningful customer acquisition. SEO done right can help propel a business into the next level, which is something I have and something I will always strive to do.
Testimonials
I have had the pleasure to work alongside Gissel at Experian Consumer Services. She always looked for ways to revamp our content on the site to better answer questions for consumers. In addition, she was pivotal in establishing content roadmaps for new verticals. Leveraging internal data and pulling competitor insights, Gissel presented thoughtful content plans that would satisfy needs of not just the SEO team but CRM, Paid, and Social Channels. In summary, Gissel brings a tremendous amount of value to the organization, and is simply an awesome team player.
Gissel has been the greatest mentor and leader that I have had the opportunity to work with thus far in my career. She is extremely passionate in the SEO work that she does and is able to explain everything she is knowledgeable about in a way that is simple to understand despite its complexity. In the few months I have gotten to work with her, I have seen her exceed the company's SEO expectations. I have learned a lot from Gissel about digital marketing, including SEO and analytics. As someone just beginning their career, Gissel is truly an inspiration and I am extremely grateful to have the opportunity to learn from someone creative, motivated, and self-driven.
I've worked alongside Gissel for 10 months at Experian Consumer Services, and during this time she has truly become my mentor. To me, she's a source of inspiration, empowerment, and great advice. Gissel is very easy to work with—she's always there to help, always ready to jump in on another project. She's an important member of our SEO team, but she can also easily switch hats when needed while successfully juggling deadlines. During my time on the team, I've seen Gissel working on blog optimization, copywriting projects, editing, outreach, and more. She's a hard worker and a great teammate, and I believe that she will make an amazing leader one day.
Gissel is an empathetic and organized SEO expert who managed and helped me succeed in my role throughout her time at Experian. Not only was Gissel an integral thought leader within the SEO team, but she also showed herself to be highly capable of working on and overseeing projects with the content team and various other departments. If I ever had a question, Gissel was always there to answer or point me in the right direction and was a reference to many in the company.
SEO Expertise
SEO
My expertise in SEO ensures effective strategies tailored for optimal digital visibility and growth.
Copywriting
My expertise in copywriting ensures compelling and effective messaging that resonates with target audiences.
Analytics
My expertise in analytics enables me to glean valuable insights and make informed decisions.
Management
My expertise in management spans various domains, including team coordination, strategic planning, and effective decision-making.