Gissel Villalpando

About Me

I’m the Director of SEO @ keepersecurity.com

Hi! I’m an experienced SEO professional with a proven track record of driving organic growth and delivering real, measurable results. Over the years, I’ve sharpened my skills across all areas of SEO and developed a deep understanding of what it takes for a business to succeed. What keeps me excited about SEO is how fast it changes. Because of this, I make sure to stay on top of algorithm updates, new trends, and fresh strategies to stay on top of  the curve.

I lead an SEO team across regions around the world and deliver scalable strategies that drive results. I increase organic traffic, grow page-one keywords, and contribute to business needs to generate MQLs from the organic channel. I’m always looking around the corner, studying industry shifts and optimizing for platforms like LLMs (ChatGPT, Gemini) and expanding SEO efforts into video search.

What sets me apart is my attention to detail and commitment to getting things done the right way. I dive deep into keyword research, perform thorough site audits, and craft strategies tailored to each project’s goals and audience.  Beyond rankings, I focus on aligning SEO with broader business objectives, ensuring every initiative drives sustainable growth and meaningful customer acquisition. SEO done right can help propel a business into the next level, which is something I have and something I will always strive to do.


 

Testimonials

SEO Expertise

SEO

My expertise in SEO ensures effective strategies tailored for optimal digital visibility and growth.

Copywriting

My expertise in copywriting ensures compelling and effective messaging that resonates with target audiences.

Analytics

My expertise in analytics enables me to glean valuable insights and make informed decisions.

Management

My expertise in management spans various domains, including team coordination, strategic planning, and effective decision-making.

I provide readers with the most accurate and helpful information - and it just so happens that Google likes it.

Resume

Gissel Villalpando

View my complete and up-to-date resume below.

Experience

June 2022 - Present

Director of SEO

KEEPER SECURITY
Chicago, IL

May 2021 - June 2022

Global Web SEO Specialist

INFOR
New York, NY

Nov 2018 - Jan 2021

SEO Content Specialist

EXPERIAN CONSUMER SERVICES
Costa Mesa, CA

Feb 2018 - Nov 2018

Content Marketing Specialist

TRACKFORCE
San Diego, CA

Feb 2016 - July 2017

Marketing Communications Specialist

PARALLEL6
San Diego, CA

Education

2013 - 2016

Bachelor of Arts

SAN DIEGO STATE UNIVERSITY
Journalism, emphasis in Media Studies

2013 - 2016

Bachelor of Arts

SAN DIEGO STATE UNIVERSITY
Sociology

2011 - 2013

Associate of Arts

ORANGE COAST COLLEGE
Liberal Arts

Portfolio

Keyword Coverage – Experian

Keyword Coverage – Experian

Performance
Linking Root Domains – Experian

Linking Root Domains – Experian

Performance
Backlinks – Experian

Backlinks – Experian

Performance
How to Improve Your Credit Score Fast – Experian

How to Improve Your Credit Score Fast – Experian

Content Optimization
How to Get a Debt Consolidation Loan with Bad Credit – Experian

How to Get a Debt Consolidation Loan with Bad Credit – Experian

Content Optimization
What You Need to Know About 0 APR Credit Card Offers – Experian

What You Need to Know About 0 APR Credit Card Offers – Experian

Content Optimization
Enhancing Campus Security and Safety – Trackforce

Enhancing Campus Security and Safety – Trackforce

Blog Post
Making Hospitals More Secure – Trackforce

Making Hospitals More Secure – Trackforce

Blog Post
Get Your Security Ready for Game Day – Trackforce

Get Your Security Ready for Game Day – Trackforce

Blog Post
5 Issues Hotel Housekeepers Deal with That No One Is Addressing – Trackforce

5 Issues Hotel Housekeepers Deal with That No One Is Addressing – Trackforce

Blog Post
Real-Time Data: A Game Changer in Security – Trackforce

Real-Time Data: A Game Changer in Security – Trackforce

Blog Post
What Qualities Make a Successful Security Officer? – Trackforce

What Qualities Make a Successful Security Officer? – Trackforce

Blog Post
Engage Module – Parallel6

Engage Module – Parallel6

Brochure
Enroll Module – Parallel6

Enroll Module – Parallel6

Brochure
Taking Embassy Security to the Next Level with an Easy-to-Use App – Trackforce

Taking Embassy Security to the Next Level with an Easy-to-Use App – Trackforce

Case Study
Implementing Bring Your Own Device (BYOD) In Clinical Trials – Parallel6

Implementing Bring Your Own Device (BYOD) In Clinical Trials – Parallel6

Ghostwriting
How Wearables Are Being Optimized In Clinical Trials – Parallel6

How Wearables Are Being Optimized In Clinical Trials – Parallel6

Ghostwriting
Leveraging Mobile Clinical Technologies For Patient Engagement In Clinical Trials – Parallel6

Leveraging Mobile Clinical Technologies For Patient Engagement In Clinical Trials – Parallel6

Ghostwriting

Contact